We send a max of one email/week. In 2009, it was named "Ingredient of the Year" by Bon Apptit. Despite never having advertised or marketed its products, the popularity of Sriracha and the other sauces prompted Tran to expand his operations after just seven years. When he was selling in Vietnam, he packaged the sauces in recycled baby food bottles. You've probably even seen babies in Sriracha onesies drinking out of Sriracha sippy cups. In 2010 Huy Fong moved again to its current, 650,000-square-foot facility in Irwindale, not far from Rosemead. To celebrate, check out this list of 29 signs that validate your Sriracha obsession. Trans Sriracha is now produced in a 650,000-square-foot factory about 30 minutes east of Los Angeles. The efforts worked. [6][10][7] He incorporated Huy Fong Foods, Inc. in February 1980, within a month of arriving in Los Angeles. Rooster sauce made $60 million last year alone, and revenue is only growing along with its popularity. I cover the world's richest people and how they made their billions. Jonathan Alcorn/Reuters After the Vietnam War,. His Sriracha, a version of a hot sauce originating in Si Racha, Thailand, quickly spread through the San Gabriel Valley and eventually the nation. We have it for you here! By 1987, demand had grown so much that he moved Huy Fong to a 240,000-square-foot building in Rosemead, in eastern Los Angeles County. Rather, sales typically increase by 20% each year. Its just hot sauce, yes, but David Tran net worth is not surprising if you get into detail about: David Tran and his companys story is an inspiration. There's no replacement for Huy Fong and that's the best protection they have.". The massive ceilings, the endless banks of blue barrels, the mechanized trill of plastic bottles being molded, slapped with logos, filled, capped, boxed, and wrapped in plastic, all in a facility that's roughly the size of the Barclay's Center in Brooklyn. The product made from the natural mash is processed such that the final product contains no artificial ingredients. Tran decided to begin hosting tours of the facility to demonstrate the manufacturing process and air quality procedures. 2023 NextShark, Inc. All rights reserved. During the ordeal, the extent of the Sriracha fandom revealed itself. Rachel Nuwer In the context of Tran's experience, and that of the broader immigrant experience, Americanization becomes a story of making things work. Leap Day (Feb. 29th) only comes once every 4 years, basically. Hes married with two kids. David Tran is a former Vietnamese refugee who came to America in 1978, hoping to start a new life. [11] He had previously made hot sauce with his family while working as a cook in the South Vietnamese army. Lam told me that the reaction was pretty common, adding defiantly, "we do make hot sauce here.". Even a $1 contribution goes a long way. Maybe he just really loved his sauce hot? Worth $20,000 at the time, or about $90,000 in todays terms, the precious metal was stashed in cans of condensed milk to evade the attention of Vietnams Communist authorities. His younger daughter, Suzannah Pidduck, works on the family farm. We just have to make do with what he is proud to tell the people about his two children. Starting by distributing his original Asian hot sauce around Chinatown via his bicycle, David Tran, later on, founded Huy Fong Foods. Once in L.A., he sold a chunk of the gold and bought a 2,500-square-foot building in the citys Chinatown. October 5, 2019, 4:30 AM PDT. [27] Production and sales of the sauces are sizeable; in 2001, the company was estimated to have sold 6,000 tons of chili products, with sales of approximately US$12 million. Forty-five years after arriving in Los Angeles, David Tran has built Sriracha into a billion-dollar business. This new wave of popularity prompted Tran to move the company again, this time to a 650,000 square foot state-of-the-art facility in Irwindale, California in 2013. David Tran wanted to make the greatest hot sauce the world had ever tasted. [5], Huy Fong Foods was founded by David Tran (born 1945), a Vietnamese businessman and a former Major in the Army of the Republic of Vietnam. Since 2014, the Irwindale factory has been open to visitors, and has become a tourist attraction. Rachel Nuwer is a freelance science writer based in Brooklyn. What is stupefying about the tour is the scale of everything. Though, he is 1.8 m tall, he weighs about 58 kg. BounceMojo.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. For one thing, they have to work with what's available to them in their new localities. But about 80% of Huy Fong's sales continue to be to Asian American outlets and the company remains a family affair, employing eight family members and a total of 70 seasonal manufacturing workers. Doctors Arent Sure How This Even Came Out of a Patient, The Four-Letter Code to Selling Just About Anything. Well, the efforts, girded by out-of-state wooing of Huy Fong and some election-year pro-business posturing, eventually resulted in the lawsuit and nuisance issue both being dropped in late May. It took almost thirty-five years, but slowly and surely he managed to make Sriracha a dietary staple. [7] Shortly after arriving in Boston, Tran called up his brother-in-law in Los Angeles, and decided to move there after learning that there were red peppers. But a closer look at the Sriracha origin story reveals that catering to the broader public was pretty much the last thing on Tran's mind. 29 Signs That Prove Sriracha is Your Life, Valentine's Day Sriracha Chocolate Chip Cookies. His father was a merchant and his mother was a housewife, raising David and his eight siblings, according to an oral history of Trans life by Dr. Thuy Vo Dang for UC Irvine's Vietnamese American Oral History Project. Tran managed to hit $12 million in sales in 2001, which by 2013 had geown to $80 million. Later on, he was selling to Asian restaurants in non-Asian streets. Its bottles, with their rooster logo and green squeeze cap, are in nearly one in ten U.S. kitchens, according to market research firm NPD Group. [8], After arriving in Los Angeles, Tran established his own hot sauce company which he named after the Huey Fong freighter. The declaration followed a lawsuit by the city and a partial shutdown of the factory last year, which incited a panic among the faithful about a Sriracha shortage. His exacting standards meant that, until its recent legal battles, Huy Fong sourced all of its bright red chiles from a single farm in California. The decision wasnt the result of some Roald Dahl-esque turn of heart, but rather, of some duress. From sporting Sriracha keychains, tees, hats, and underwear, to dressing up as Sriracha bottles for Halloween, Sriracha addicts are loud and proud of their devotion to the rooster. WATCH. He set up shop in a small 5,000 square foot building in Los Angeles, making his previously successful Pepper Sa-te sauce, as well as Sambal Oelek, Chili Garlic, and Sambal Badjak sauces. Patents Granted And Pending. Published Feb 6, 2023. He soon launched Huy Fong Foods (named after the ship that took him out of Vietnam), then introduced his personal spin on a red chile sauce that originated in Si Racha, Thailand. Ultimately, this was the inspiration behind the name of the company we have . The factory produces 2,000 pounds of hot sauce every hour! He intends to keep it a family business: His son is the president, and his daughter is vice president. Underwood has four grandchildren,. Reproduction without permission is prohibited.All trademarks property of their respective owners. Tran started selling Sriracha out of a blue Chevy van. Frustratingly, the challenges of adapting one's cuisine to a new region consigns many chefs and purveyors to the same fate that many second- and third-generation Americans face: perpetual othering. The court fight went on until 2021, when a California appellate court ordered Huy Fong to pay Underwood $23 million in damages. The iconic chili sauce has become a household name across the world, developing a cult following and brand loyalty unlike any other condiment. Usually press shy, Tran fought back by opening up the factory to public tours and letting the outside world in. Tran, his wife and son moved to Los Angeles in January 1980, in part because Trans brother-in-law had told him he could find fresh chilis in California. Its creator, Vietnamese refugee David Tran, has become nearly as legendary as the sauce he concocted; a personification of the American dream. Unable to find a hot sauce that met his exacting standards, Tran decided to once again make hot sauce in the U.S. The sauce's popularity soon grew, with food magazines such as Cooks Illustrated and Bon Apptit showering it with accolades. Starting in 1975, Tran, who is ethnically Chinese but was born in Vietnam, made hot sauces using chili peppers grown on his older brother's farm, located north of Saigon . Authenticity in the culinary sense is complicated at best, and discussions about it tend to disproportionately target foods born of immigrant and diasporic communities of color. If you didnt know, Sriracha hot sauce is an iconic chilli sauce that has become a household name across the world, developing a cult following and brand loyalty unlike any other hot sauce. For a company that has never advertised, the more publicity for Huy Fong, the better. Theres more to David Tran net worth than its millions! David Tran at Huy Fong's factory in Irwindale, California in 2014. [6] In 2019, the company had a 10% marketshare of the $1.55 billion hot sauce market in the United States. In his 5,000 square foot facility in Los Angeles he introduced a few other sauces to his collection. Still, Tran remains unfazed by his success. Leap Day (Feb. 29th) only comes once every 4 years, basically. Learn more. But with the companys rapid growth came new challenges: In 2013, the city of Irwindale sued Huy Fong over the chili odors emanating from the company's factory, claiming it was a "public nuisance." Almost all of the reports about the franchise's new menu featured pictures of Huy Fong bottles or referenced the "Rooster sauce" and its cult following. Tran has traveled far to get to this point. At nighttime, the policeman came and knocked on [my] door.. Its terrific how nobody knew such a simple Sriracha Hot Sauce recipe by a simple man would eventually be a worldwide phenomenon! That was Huy Fong Foods company motto. In 2009, it was named "Ingredient of the Year" by Bon Apptit . All he wanted was to make the hot sauce because he loved it. Submit a correction suggestion and help us fix it! Others joked that its easier to gain access into the Pentagon than it is into Sriracha factory to see its inner workings. The company reportedly generated over $60 million in 2014; according to Tran, Huy Fong has never experienced a year of declining sales since its inception. Only, his wifes name is not publicized. How many are true for you? But as it turns out, Huy Fong isn't partnering with Taco Bell; instead, the brand is making its own Sriracha sauce in-house. He had a small amount of gold with . Yes, we know hes the hot sauce king of California. Do Not Sell or Share My Personal Information, Limit the Use of My Sensitive Personal Information. Another challenge came in 2017, when Huy Fongs relationship with Underwood Ranches, its exclusive supplier of chilis since 1988, collapsed and led to a legal battle. He set up his business, Huy Fongnamed after the freighter he tookto make a hot sauce he called Sriracha, after a recipe originally from Thailand. Today hekeeps his hot sauce empire as a family owned business. By signing up, you agree to the Terms of Use and Privacy Policy & to receive electronic communications from Vice Media Group, which may include marketing promotions, advertisements and sponsored content. While immigrant chefs may have a long history of Americanizing their offerings, that doesn't mean that their food is somehow a lesser version of what exists back home. If you dont like it hot, use less!. David Tran is Asian. In 1975 he went to work with his brother farming chili peppers, and stumbled across the idea of converting chilli peppers into a sauce to take advantage of the wild price increase of whole chilis. A customer sent a picture to David Tran of, Tiffany Rivers Net Worth (2023) Bio | Facts | Lifestyle, Peter Hook Net Worth (2023) Lifestyle | Bio | Facts [UPDATED], Jeffree Star Net Worth (2023): Lifestyle | Bio | Facts [UPDATED], Salman Khan Net Worth (2023)Lifestyle | Bio | Facts [UPDATED], Michael Crichton Net Worth (2023)Lifestyle | Bio | Facts [UPDATED], Big Chief Net Worth (2023)Lifestyle | Bio | Facts [UPDATED]. "What David and Huy Fong realized is thatthey have a unique sauce. The Los Angeles Times tells Trans story. Huy Fong now generates more than $150 million a year and is valued at $1 billion, selling 20 million bottles a year. But nomy goal is always to try to make a rich mans hot sauce at a poor mans price., This is a BETA experience. Currently the company has grown to annual sales of around $35 million on about 20 million bottles of hot sauce. The intricacies of Sriracha sauce creation don't necessarily make for the most riveting readingpeppers are sorted, washed, crushed, and bottled after salt, vinegar, and preservatives are added. It was providing for the family that drove him to success and that was enough for him. Since that time, the love of Sriracha has spawned a veritable hot sauce movement including several cookbooks, a documentary, hot sauce festivals, and a plethora of copycat products. Hes turned down multiple lucrative offers to sell his company, fearing his vision would be compromised. Maybe the sauce was hotter than Cali, and she knows it? He said that he put hot chili sauce on everything he eats. "My American dream was never to become a billionaire," said Huy Fong Foods founder David Tran to The Los Angeles Times in 2013. The Sriracha Sauce is the original blend of sun-dried jalapeno puree. [31], Once Secretive Sriracha Factory Becomes California's Hottest Tourist Attraction, "Sriracha Hot Sauce Purveyor Turns Up the Heat", "David Tran's Sriracha Can Still Crow Over Its Place in the US Market", "The Great Sriracha Battle Is Coming to America", "How I Fled Communism and Built a Super Successful Company", "Why Sriracha Is Everybody's Favorite Hot Sauce", "Sriracha: Track the incredible journey of a red hot sauce", "Sriracha Factory Under Fire For Fumes; City Sues", "City: Odor from Sriracha chili plant a nuisance", "Sriracha lawsuit: Judge denies Calif. city's bid to close hot sauce plant", "Effect on Sriracha supply unclear after partial shutdown ordered", "Sriracha truce brokered with help of Gov. [4] In contrast to similar hot sauces made by other manufacturers, Huy Fong's sriracha sauce does not contain fish extract, making it suitable for most vegetarians, although the presence of garlic may make it unsuitable for members of Buddhism and some Hindu denominations. [19] Irwindale dropped the lawsuit on May 29, 2014, after the office of Governor Jerry Brown helped broker a meeting between the city and the company.[20][21]. In a recent conversation with MUNCHIES conducted in Mandarin, he explained that like many immigrant food products, his Sriracha was born out of constraints: While there were many Vietnamese and Cambodians in the United States, there simply weren't any spicy sauces available that worked with the dishes he was cooking at home. Four years later, Tran and 3,317 other refugees left Communist Vietnam to for the United States, on a freighter named Huey Fong. Sriracha sauce as we know it today was concocted in Los Angeles by David Tran, a Chinese-Vietnamese refugee, in 1980. IRWINDALE, CA JANUARY 30, 2015 -- David Tran owner of Huy Fong Foods Inc. that produces famous Sriracha sauce. A documentary film about Sriracha a. k. a. Rooster sauce and the man behind its genius. David Tran's age is 78 years old as of today's date 22nd February 2023 having been born on 1945. But by 1978, the communist government was pressuring Vietnamese of Chinese descent to leave the country. In 2010 the company produced 20 million bottles of sauce in a year. Maybe, but what does that word, "Americanized," even mean? During his humble beginnings, the unsurpassable genius produced his first hot sauce called Pepper Sa-te. 2023 Smithsonian Magazine I could use less expensive ingredients or promote my products to make more money, says Tran. [9], Tran considers Huy Fong Foods to be a family business. 2023 Forbes Media LLC. He named his company Huy Fong Foods after the Taiwanese freighter that carried him out of Vietnam. Check out our Newsletter Archive. The Vietnamese entrepreneur went on to produce a number of hot chili sauces and pastes including Pepper Sa-te, Sambal Oelek, Chili Garlic, Sambal Badjak and Sriracha Hot Sauce. "Sriracha is a generic name for a town in Thailand," Lam added. David Tran designed his brands logo himself. That shortage appears to have passed, and Huy Fong can return to its usual pace of churning out 18,000 bottles of Sriracha an hour. Like the others who took a tour of the Irwindale plant, I had the opportunity to sample some of hybrid products from companies that had teamed up with Huy Fong, such as POP!, the gourmet popcorn purveyor, and Amella's caramels. The Taiwanese freighter that David Tran and his family sailed in to get to the US was named Huey Fong. "The tours, Tran told me, are the only way to prove that we don't make tear gas.". David Tran, 71, began making his chili sauce called Pepper Sa-te in Vietnam in 1975. . David Tran net worth has never been his inspiration. I want to continue to make a good quality product, like making the hot sauce spicierand not think about making more profits.. He relied on word-of-mouth, and it was more than successful. [13], In 1987, Huy Fong Foods relocated to a 68,000-square-foot (6,300m2) building in Rosemead, California that once housed toymaker Wham-O. In December 1978, David Tran, then 33, left his home in Vietnam with 100 ounces of . Sriracha has become a behemoth without spending a dime on advertising and without raising its wholesale price since the early 1980s. But did you know the fun little facts about him? residents of Si Racha how they felt about Huy Fong's Sriracha, Huy Fong Sriracha is not "real" sriracha, but instead an Americanized facsimile, target foods born of immigrant and diasporic communities of color. Tran arrived in California in the first week of January 1980. So his dream was to see everyone do so, too, with his original recipe. In the 1980s, Tran struck. Less than a decade later he purchased a former Wham-O factory next door that once manufactured hula hoops. Rooster sauce seems welcome indeed. Tran has turned his labor of love into an empire, with $80 million in revenue last year. You may opt-out by. As an Amazon Associate we earn from qualifying purchases. Even now with multiple growers in California, New Mexico and Mexico, the companywhich reportedly goes through 50,000 tons of chilis a yearis reliant on a strong harvest in the spring chili growing season to ensure it has enough peppers to produce its hot sauces. Before I left the factory, I was given a survey in which I was asked to provide general comments as well as disclose if I had suffered any respiratory irritations from the tour. He was a Major for the Army of the Republic of South Vietnam. Its iconic rooster bottle is recognizable the world over. Tran never actually fought he largely worked as a cook insteadand finished his conscription in 1975, the year that North Vietnamese forces captured Saigon and won the war. Tran's story reads like a novel: Arriving in Los Angeles in 1980, he started crafting spicy sauces like the ones he'd made back home, where he ran his own food business and grew his own chiles. Not even social media! In 2013, the City of Irwindale filed a lawsuit against Huy Fong Foods because of the odors that come from the factory. It has also been the inspiration for documentaries, cookbooks, art exhibits, countless internet paeans, and, as you'll likely see this week, Halloween costumes. It included a life-sized cut-out of David Tran, plaques, awards, pictures, artwork, love letters to Sriracha, and, of course, customized fire extinguishers. [14] As of 2012 it had grown to sales of more than US$60 million a year. Nearly 35 years after establishing Huy Fong, the clear bottle with the green top is the centerpiece of a $60 million company, selling as many as 20 million bottles in 2012. (When was the last time you saw a think piece about the authenticity of a grilled cheese sandwich?). Just look at David Tran. The website states: Tran and his company maintain a low key profile with a limited social media presence and fewacceptancesfor media press coverage. Four years later, Tran and 3,317 other refugees left Communist Vietnam to for the United States, on a freighter named Huey Fong. [24] After a failure by Underwood to return an overpayment in 2016, Huy Fong Foods' sued Underwood Ranches. He has repeatedly rejected pleas to sell stock in the company and turned down financiers who offer him money to increase production significantly. So he decided to buy fresh chilis and preserve them, applying his background in chemicals to make a hot sauce that stayed fresh and spicy. Srirachas runaway success also led to counterfeiters, who sold knockoff Sriracha in bottles designed to mimic the iconic rooster logo.We sent out a number of cease and desist letters and filed lawsuits," says Rod Berman, a partner at Jeffer Mangels Butler & Mitchell in Los Angeles who represents Huy Fong in intellectual property matters. It was the one that first hit the market outside of Chinatown. September 9, 2019, 4:00am. Since making his hot chili sauce was good, he chose to walk down that road. + Follow. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'bouncemojo_com-large-mobile-banner-2','ezslot_10',120,'0','0'])};__ez_fad_position('div-gpt-ad-bouncemojo_com-large-mobile-banner-2-0');After the war, his wife brought home a bottle of hot sauce that a friend made, and David figured that he could make something better So he did, and it was the beginning of his empire. Around the time the 2013 lawsuit against Huy Fong was filed, the first-ever L.A. Sriracha Festival was held in Los Angeles, featuring Sriracha-inspired dishes by some of the citys best-known chefs. David Tran, an Asian businessman and maker of Sriracha Sauce has a net worth of $80 million! But not everything about the Sriracha story is so dreamy. Following a number of complaints, the factory finally added a gift shop. | Things dont have to be extravagant to be great! Back then, he bottled his chili in recycled baby food glass jars then sold and delivered his product by bicycle. Illustration by Koji Yamamoto. I want to continue to make a good quality product, like making the hot sauce spicierand not think about making more profits, he tells Forbes. In fact, to accuse them of a lack of authenticity is to ignore the spectrum of realities of the immigrant experience in America. Standing over a few open barrels of sauce, I had found myself briefly coughing. In 2012, Huy Fong Foods brought in $60 million in revenue from their hot sauce products and were consistently growing at a rate of 20% per year. Make a rich mans sauce at a poor mans price.. Sriracha was affectionately dubbed by employees as the secret sauce.. Following the Vietnam War, Tran, who was a major in the South Vietnamese army, escaped communist Vietnam in a Taiwanese boat called Huey Fong, which would later become the source of inspiration for his multi-million dollar company. Forty-five years after arriving in Los Angeles, David Tran has built sriracha into a billion-dollar business. Jobless upon his arrival inthe United States in 1979, Tran continued to experiment with hishot chili sauces. His older daughter, Megan Beatie, runs a book publicity and marketing agency in Los Angeles. He made his sauces by hand in a bucket and delivered them to Asian restaurants and markets in Los Angeles and as far off as San Francisco and San Diego in his blue Chevy van. We dont know why people need to ask that, but No, hes not gay. How about an Instagram follow? When the Vietnam War started, Tran served as a Major in the army. He could use chile sauces of American origin, but to him, these were all "vinegar and water and very thin." So just open it," Tran says. So how did this sauce from the tiny town in Thailand make it's way into homes and restaurants all over North America? The companys HQ moved a lot for a time.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'bouncemojo_com-portrait-1','ezslot_26',160,'0','0'])};__ez_fad_position('div-gpt-ad-bouncemojo_com-portrait-1-0'); The hot chili sauces were first manufactured in a 5000-square foot building in Chinatown, Los Angeles. He started with nothing and let nothing stop him. Sriracha Hot Sauce, a version of a hot sauce originating in Si Racha in Thailand, was the product that led to Trans insanely successful hot sauce empire. For Tran, part of making these flavors more accessible to his community was making them affordable. David Tran is a very private man, and so is his whole family. It was founded by David Tran, a Vietnamese-born immigrant, beginning in 1980 on Spring Street in Los Angeles's Chinatown [citation needed].It has grown to become one of the leaders in the Asian hot sauce market with its sriracha sauce, popularly referred to as "rooster sauce" or "cock sauce" due to the image of a . He also began producing Sriracha sauce using a new recipe he created based on sauces originating from a province in eastern Thailand. Thanks for reading my Newsletter! Soon enough, he dropped the baby food bottles for an actual packaging. Who better to trust than your kin? He said that, to him, his company was a loved one that he didnt want to share. Soon, three products emerged as customer favorites, including Chili Garlic, a thick and chunky sauce made with garlic; Sambal Oelek, a ground fresh chili paste; and Sriracha, a hot sauce made from sun-ripened chili peppers, sugar, salt, garlic, and vinegar. That's what seems to be happening with Tran and Huy Fong Sriracha. We eat it, crave it, talk about it, wear it and strive to live the spicy life. The Huy Fong Company is run mainly by the Tran family. Get our collection of Asian America's most essential stories to your inbox daily for free. In November of the same year, the Court ordered the company to stop production and all its activities. Sriracha: You probably know it as that ubiquitous bottle of chile sauce, the one with the rooster on the label, green cap on top, fiery . In a country that bills itself as a "nation of immigrants," food writers and critics in the US have an excruciatingly narrow definition of who gets to be "truly" American. Personal Life: Affair, Girlfriends, Wife, Kids Like any other man, he also got married in his own culture and had two children out of their marriage. [22][23] Huy Fong Foods' relationship with Underwood and the Ranches ended in 2016 afteras alleged by a lawyer for UnderwoodHuy Fong Foods' David Tran "attempted to hire away Underwoods COO in order to form a new chile-growing concern", which the lawyer described as breaking trust between the supplier and manufacturer. Fear of commitment? David Tran said the success of Sriracha is down to the fact that what he was building wasnt money driven. [6] Tran, in a cargo boat, arrived in Boston in the spring of 1979 as a part of the migration of the Vietnamese boat people following the Vietnam War. As he tells it, Huy Fong Sriracha was born with a very specific community in mind. Contrary to popular belief, not all Sriracha is Huy Fong Sriracha even if, ahem, it comes in a clear bottle with a green cap. Other articles where David Tran is discussed: sriracha: Vietnamese entrepreneur David Tran, a former major in the Army of the Republic of Vietnam, was a big fan of Sriraja Panich. She told me that nearly 2,000 people had flooded the factory at the most recent open house. But before that. Even if youre not a hot-sauce enthusiast, you may find yourself a little watery-eyed over the story of David Tran, the 68-year-old chief executive of Huy Fong Foods. And thats where he got his companys brand! In 1975, Tran, who was born in Soc Trang, Vietnam, produced his flagship hot sauce, Pepper Sa-te. The company's most popular product is its sriracha sauce. A follow-up essay in Coveteur echoed these complaints, arguing that Huy Fong Sriracha is not "real" sriracha, but instead an Americanized facsimile.
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