Fellow Blackpink members have ambassador deals of their own, too: Lisa at Celine, Jennie at Chanel and Ji-soo at Dior. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. "LV X BTS ? Discover more via link in bio. The world was in one of the thickest, hardest stretches of the COVID pandemic. 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Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. 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The Maisons latest touchdown in The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. Louis Vuitton Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. Hoyeon Jung Is Louis Vuittons New Global Ambassador CNN Actor Deepika Padukone has been appointed Louis Vuittons first ever Indian brand ambassador, the French luxury house announced Tuesday. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Ambassador Prada Ambassador The actor, the company said in a global statement, stars in her first leather goods campaign for the Maison. I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. Top Fashion Stories of the Week: April 21 | Hypebeast Zendaya has been announced as the newest face to join the Louis Vuitton family WORDS Elyssa Kostopoulos PHOTOGRAPHY Mert Alas & Marcus Piggot for Louis Vuitton PUBLISHED Fri, 21 Apr 2023 - 6:00 pm If Zendaya ever asked us, How to make Nike's Air Max Day relevant again? Ambassador List 2023 Rolling Stone, LLC. All rights reserved. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. 2023 Cond Nast. Its really beautifully made and durable, Zendaya, who has cemented herself as a fashion star on virtually every red carpet, told Vogue about the Capucines bag. The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. House Ambassador is highest title at Louis Vuitton btw!! In the. Louis Vuitton Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. Louis Vuitton names BTS as global ambassadors; latest K-pop The young persons guide to conquering (and saving) the world. Im not always the most responsible bag owner, so I might be throwing it around, it might get some real wear in it, you know, because I want to really use it, and it feels so sturdy.. This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. I immediately fell for Hoyeons outstanding talents and fantastic personality. Ambassadors While the two have been confirmed as ambassadors, with the rest of the members representing other luxury fashion brands such as Minji for Chanel, Haerin for Dior, and Danielle for Burberry. It is an honor to mark my beginnings as an actress with Louis Vuitton after having worked with them as a model," Hoyeon toldSoompi, reciprocating the love. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Here is an analysis of the ubiquity of TikTok, from its influence in different industries to its relationship with Gen Z. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. Updated: 12 May 2022 11:50 am. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. Brands want to work with more than just a face. She joins Zendaya, Hoyeon, & J-hope in the list! Virtual idols may also be on the cards, says Booker. It can be risky to put all your eggs into one or two baskets. Times BTS Wore Louis Vuitton (and We Swooned Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. Louis Vuittons New Global Ambassador Squid Game Star WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. BTS has joined Louis Vuitton as global brand ambassadors. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. Global Ambassador Louis Vuitton Brand Ambassador List | The Art of Mike Mignola The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. Louis Vuitton They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, joyful spirit in new motifs," the brand shared in a statement. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. If I buy something I want it to really last me. From New York to Paris, in-person fashion shows are back. Theyre going to see how far they can stretch it as possible. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. Even bothering vintage store owners in Los Angeles. Ambassador He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. Since its premiere on September 17, the K-drama has taken over the world, producing a new crop of superstars so the timing of Louis Vuitton's announcement is more than perfect. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. HoYeon Jung is the newest global ambassador for Louis Vuitton. BTS doesnt need this partnership with Louis Vuitton, says Watson. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. While a third person wrote, "OUR 7 KINGS ". On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. Fees for talent could well skyrocket, predicts NYUs Watson. Credit: Dior. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Its exactly like a global ambassador Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. "And it speaks to the kind of diversity I hope to see in the future. She joins Zendaya, Hoyeon, & J-hope in the list! All rights reserved. K-pop stars are all-round entertainers. She was recently named as part of the 9-person jury at this year's Cannes Film Festival, and earned an, Dior hosts runway show in South Korea for the first time. Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton, says Osaka. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. The series will be set in the same universe as the original show. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. The Hollywood Reporter is a part of Penske Media Corporation. It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. Pop sensation BTS become Louis Vuitton Here is a list of K-pop stars who have fronted high-end fashion brands. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. Louis Vuitton Brand Ambassadors List | SEMA Data Co-op How Louis Vuitton picks its celebrity ambassadors, 2023 nss magazine testata giornalistica registrata presso il Tribunale di Milano. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. Finally, there is her keen instinct for fashion as a means of activism: As just one example, for her appearance at last years U.S. Open, where she won her third Grand Slam title, Osaka wore a series of protective face masks powerfully honoring Black victims of police brutality. A category in crisis but one that no one can do without, The new Bottega Veneta fanzine dedicated to Kate Moss, Why Italian museums are suffering from an unusual shortage of staff, Although the number of visitors has returned to pre-pandemic levels, The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate, 10 tables that have made the history of Italian design, Water is the unique protagonist of Google's installation for the Salone del Mobile, An immersive experience that explores our connection with one of the founding elements of life on earth, 10 seats that have made the history of Italian design. My association with Louis Vuitton is the latter. Louis Vuitton "The band has great memories with McDonald's. Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. As part of louis vuitton brand ambassador list the In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. Working with someone like that in South America or Spain makes complete sense.. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. Is the allure of Hollywood stardom on the wane as a marketing factor? Celebrating the debut of the new Vans Knu Skool silhouette. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. Deepika Padukone named Louis Vuitton's first Indian brand Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. To receive the Vogue Business newsletter, sign up here. I am delighted BTS are joining Louis Vuitton today, Abloh says. This content can also be viewed on the site it originates from. Korean traditional music mingled with contemporary pieces to set the background. by Her World Team / April 24, 2021. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. ambassador Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. = GORGEOUS" one fan wrote in the comment section. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. Aut. Part of this strategy is undoubtedly fueled by the brand's heavy investment in marketing, but the method behind this spending plan is the real reason for a success that seems increasingly endemic: the brand bets heavily on a variety of cross-cultural stars ranging from Netflix actresses like Hoyeon Jung and the aforementioned Millie Bobby Brown and Phoebe Dynevor, to athletes like Eileen Gu and Eve Jobs, but also fashion legends like Pat McGrath and indie divas like Cynthia Erivo. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. Things were bleak in August 2020. PSA: the power of BTS is about to infiltrate luxury fashion. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. If you havent seen or heard ofSquid Game,then we can only assume that youve been living under a rock. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Louis Vuitton Check this out: 2023 Cond Nast. To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. The rising Korean fashion stars making a global imprint. Justin Timberlake makes Louis Vuitton modeling debut in latest Louis Vuitton announced the news on Twitter on Thursday, writing "#BTS for #LouisVuitton. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. BTS - Photo courtesy of LVMH. Sign up for the Teen Vogue daily email. Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. Please see our privacy policy for more information. House Ambassador is highest title at Louis Vuitton btw!! The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. We are excited for our upcoming projects with Virgil Abloh," they shared. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Top Fashion Stories of the Week: April 21 | Hypebeast A cultural hub that continues to draw global attention, Seoul shares a common spirit with Louis Vuitton for pioneering the future, reimagining creativity and nurturing savoir-faire.
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